Chapter 7 Blog

Consider an e-business like Amazon.com. Which Web-centric metrics on page 324 would be most important to it? Justify your answers. Now consider a content provider like CNN (www.cnn.com)? Which Web-centric metrics would be most important to it? Justify your answers. Why would two e-businesses have such a different focus on Web-centric metrics?

I would think an e-business like Amazon.com would use web-centric metrics that track their page such as, page exposures, conversion rate, click-through, cost-per-thousand, abandoned registrations, and abandoned shopping carts. With these eight web-centric metrics, Amazon would be able to track just about everything their customers are doing/buying on their page. For a content provider like CNN I would think the would use different web-centric metrics such as, unique visitors and total hits because then they could see the amount of people visiting their page, as well as, how popular they are compared to other news websites. They would use different Web-centric metrics because one is an online store you buy things off of and the other is an online news station.