AI systems are
relatively new approaches to solving business problems. What are the
difficulties with new IT approaches in general? For each of the systems we
discussed, identify some advantages and disadvantages of AI systems over
traditional business processes. Say you were selling specialty teas and had
brick and click stores. Would you use the same type of AI systems for each part
of your business? In what way would you use them or why would you not? Is there
a place for decision support and artificial intelligence techniques in small
specialty businesses? In what way would decision support add value? Can you
think of how a DSS or an AI system would be value reducing (in terms of
Porter’s value chain theory)? What do you see as the major differences between
running a mammoth concern and a small specialty business?
The general
difficulties with new IT approaches in general would be the new approach needs
to be understood and accepted, as well as, people have to be trained to use the
new system. Artificial Intelligence is the science of making machines imitate
human thinking and behavior. The artificial intelligence systems that
businesses use most can be classified into the following major categories:
expert systems, neural networks, genetic algorithms, and agent-based
technologies. Some advantages of artificial intelligence systems are that they
can be independent, stand-alone decision making systems, or they can be
embedded into a larger analytics system, carrying out and executing specific
functions. A disadvantage would be a robot lack common sense. If I were to sell
specialty teas, I would use the same type of AI system in each part of my
business because I’m selling similar items. I don’t think decision support or
artificial intelligence techniques would benefit a small business because it
would be expensive and small businesses have fewer resources. Decision support
systems have three components consisting of: a simple and easy-to-use graphical
user interface, access to large amounts of information, and models and tools
that you can use to massage the information. I think the main difference
between running a mammoth concern and a small specialty business would be the
amount of information is collected.
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